This is a selection of work from the last 6+ years that helped build the SmileDirectClub brand.

When I joined SmileDirectClub as team member #132 and the 6th Marketing hire (Creative Director), I was tasked with establishing the world's first DTC clear aligner brand, driving sales, and, more importantly, building a team of creative talent focused on creating great work that delivers results.

I helped take SmileDirectClub from a $2 million-dollar-a-year business to a publicly traded company with a $3.2 billion dollar valuation in 14 countries. I oversaw all brand, advertising, retail marketing, CRM communications, digital marketing, and international market expansion creative.

There have been a lot of moments to be proud of over the years. Still, I'm most proud of the opportunity to mentor and grow a creative team of 50+ who are passionate about helping people get a smile they love.

For inquiries: joshua@imjoshua.com