Dee Dee
As SmileDirectClub started to become a challenger brand to competitors like Invisalign, we knew we needed a voice that could continue to cut through and connect with an audience looking for better options. Meet Dee Dee, a direct voice for the brand that loves to be direct about teeth straightening and loves SmileDirectClub.
Creatives: Bruce Henderson CCO, Peter Mannes GCD, Leigh Finney CD, Joe Hash CD, Kaitlin Nicolini Sr Designer
We let her direct personality out even more on social and across performance media channels.
Strips launch
And in oral care, she became the voice of our new, innovative, dissolving whitening strips as we went up against giant competitors like Crest and Colgate, where we had already disrupted the aisle and stolen market share away.
