SmileDirectClub started by making smiles straighter.
Now, we are making them cleaner, brighter, fresher and healthier—forever. Within 9 months we designed, pitched, and launched a full line of products for your smile in one of the country’s largest retailers, Walmart. All the creative including product design, packaging, shopper marketing, and advertising were created by the internal creative and brand teams at SmileDirectClub.
Creatives: Bruce Henderson CCO, Jesse Potack GCD, Leigh Finney CD, Vincent Skyers CD, Tom Kettler CD
Retail :30 TV spot
We partnered with Walmart and launched a premium line of oral care products designed to make your smile cleaner, brighter, fresher and healthier.
These new product offerings quickly grabbed 15% of whitening sales in Walmart. Making SmileDirectClub the fasted growing brand in the category.
Winner of the OMA 2020 Gold Award for inline display, and the 2021 German Design Award for our Electric Toothbrush.
Product animation, toothbrush :30.
Product animation, whitening :30.
2021 Effie case study.