On April Fools’ Day, SmileDirectClub out-pranked the entire industry. 

This fun little April Fools stunt garnered 87 million earned impressions – including the front page of USA Today and The Daily Mail in the UK.

Creatives: Joe Hash CD, Leigh Finney CD, Sam Fitzgerald ACD, Mackenzie Fitzgerald ACD, Kevin Cash Sr. Designer, Antonio Marble Designer, Zack Halfhill designer