Second Harvest Food Bank
Hunger is a bully, and doesn't care if you are rich, poor, young, or old. We created an integrated campaign for Second Harvest Food Bank's year-end hunger drive that got people thinking about what it really meant to be bullied by hunger.
Our campaign increased donations to help hungry families by 70 percent.
Campaign
Notes from hunger.
The thing about hunger is that it doesn’t care who you are, where you are, or what time of day it is. For the food insecure, feeling the effects of hunger goes beyond meal time, it shows up when you least expect it.
The campaign started with a series of unexpected visuals showing how hunger is a bully and can encounter anyone, at any point.
