Nighttime Clear Aligners
In 2019 we launched Nighttime Clear Aligners, a new innovative way to straighten your teeth at night. Forget all the hassle of having to take them in and out all day or worrying about anyone noticing you are straightening your teeth. Just slip them in before you go to bed, and you have slept your way to a straighter smile in no time.
Creatives: Bruce Henderson CCO, Leigh Finney CD, Sam Fitzgerald ACD, Mack Fitzgerald ACD
Brand photography
We wanted to extend our brand photography direction of capturing genuine moments, but this time we put them in an environment that was a quick read on what the product does. Wear them while you sleep and wake up to the joy of a new smile.
This stunt was a real snooze fest.
To show how Nighttime Clear Aligners™ straighten teeth for 10 hours, SmileDirectClub staged a first-of-its-kind performance for 10 hours straight in The City That Never Sleeps.
Gold Ex Award Winner
