humann.
Evolving the brand at humann involved centralizing its identity and establishing a visual design system that enhances memorability and provides clear brand cues people would remember. We began by updating the packaging to create a cohesive product line. Then, we utilized brand colors, shapes, product and lifestyle photography to unify everything, resulting in a brand that stands out both on the shelf and across different platforms.
Creatives: Sam Fitzgerald, Mackenzie Fitzgerald, Lauren Thorn, Michael McAdams, Cat Leeway
Retail
Scaling the brand across 25k retail locations in a single year.
From grocery chains to major retailers and big-box stores, we scaled across the largest retailers in the US, including Target, Sprouts, Costco, Sam’s Club, and Walmart.
Motion
Email and performance
